Everybody's Got One
A blog. An opinion. An elimination orifice. A dream. An agenda. A past. A hidden talent. A conceptual filter. A cross. A charism (often the same). A task. A wound. A destiny. A lost love. A blind spot. A bad habit. A secret. A passion. A soul ... okay, maybe not everybody ...
Monday, May 20, 2002

 

Last night a friend told me he's considering getting out of advertising into something more stable. "After 9/11, you know, it's been terrible .. and advertising is always the first thing that gets cut. It won't be getting better any time soon."

I'm just a consumer here, not a professional, but I don't know about that. It doesn't strike me that there's any less advertising going on. Television has the same number of commercials it always had, there are (at least) as many pop-unders and banners on the websites I visit, and I haven't noticed an upsurge in content-to-ad percentage in any magazines or newspapers. Now, maybe the rates are down, and the profit margins have fallen from the unsustainable highs of the 90s, but advertising's still here and doing fine.

This may be one of the odder, delayed effects of the New Economy paradigm – having bought into the notion that the business cycle had finally been repealed and put out to pasture along with child labor and industry-wide strikes, people are shocked – shocked! – when a downturn comes along in their industry or sector or region and decide that the sky is falling. If that's true, it could take a very long time to wring this nonsense out of the system.

Then again, he may not be serious. A career change isn't always indicated when a marriage breaks up, but I understand the temptation.

posted by Kelly | 11:05 PM link
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