Everybody's Got One
A blog. An opinion. An elimination orifice. A dream. An agenda. A past. A hidden talent. A conceptual filter. A cross. A charism (often the same). A task. A wound. A destiny. A lost love. A blind spot. A bad habit. A secret. A passion. A soul ... okay, maybe not everybody ...
Saturday, April 17, 2004

Nielsen 'People Meters' Draw Fire  

Just this month, the company came under attack from television networks, minority groups and even lawmakers when a test of its electronic 'people meters,' newly installed in select New York homes, began reporting a sharp decrease in viewership for television shows that feature minorities. Because the current system -- a decades-old technique involving week-long diaries that are mailed to the homes -- had never yielded such a drastic swing, the critics contended that the new technique must somehow be unreliable.
Because unmonitored self-reporting could never be as unreliable as electronic devices.

The good news is, African-Americans don't actually watch almost twice as much television as whites; they just say that they do.

posted by Kelly | 11:39 AM link